Too Many Ads, Google? Google Now Showing Just 22% Web Results

A recent change to Google's search engine result pages (SERPs - where the results of your search query are display) has caused some concern within webmaster circles.

This is because Google's change pushed the results of natural/'organic' websites (ones which Google feel are the best results for your search query and which are not paid-for adverts) down the page, along with further reducing the amount of space these organic/natural results take up on the screen.

Naturally this concerns webmasters because this (and other) changes seems to increase the visibility of Google's paid-for adverts which might reduce the chance of visitors coming to our websites (unless we pay Google for advertising, that is).

In response to this recent layout change, Computer Lover set out to see exactly how much screen-space the 'organic' website results (i.e. what Google determine to be the best results for your search query) are given by Google.

The result? 21.79459% of screen space! [On a 1920x1080 resolution for a commercialized search query - see below for further explanation].

Pictures showing organic-vs-ads can be seen below (Click picture to see full-size image):

Google SERP 1
Search for 'credit' with 1280x1024 screen resolution

Google SERP 2
Search for 'credit card' with 1920x1080 screen resolution

Bing SERP 1
For comparison, a search with Bing for 'credit card' with 1920x1080 screen resolution

First Picture (Google Search For 'credit' without comparison shopping bar)

With a 1280x1024 screen resolution, 1250x853=1,066,250 pixels overall were taken up by Google's layout (this discounts the browser, operating system taskbar, the Google menu bar and whitespace to the right of the right-most adverts).

The space taken up by organic website results was 560x480=268,800 pixels, compared to 724x210 (vertical ad block) + 262x705 (right horizontal ad block) = 152,040 + 184,710 = 336,750 total pixels for the two advert blocks.

This amounts to 25.2098% total space (268,800/1,066,250) taken up by organic website results, compared to 31.5826% total space (336,750/1,066,250) taken up by paid-for adverts on Google.

Second Picture (Google Search For 'credit card' with comparison shopping bar)

With a 1920x1080 screen resolution, 1250x925=1,156,250 pixels overall were taken up by Google's layout.

The space taken up by organic website results was 560x450=252,000 pixels, compared to 735x313 (vertical ads) + 284x754 (horizontal ads) = 230,055 + 214,136 = 444,191 total pixels for the two advert blocks.

This amounts to 21.79459% total space (252,000/1,156,250) taken up by organic website results, compared to 38.4165% total space (444,191/1,156,250) taken up by paid-for adverts on Google.

Third Picture (Bing Search For 'credit card')

With a 1920x1080 screen resolution, 1115x930=1,036,950 pixels overall were taken up by Bing's layout

The space taken up by organic website results was 615x600=369,000 pixels, compared to 656x203 (vertical ads) + 248x483 (horizontal ads) = 133,168 + 119,784 = 252,952 total pixels for the two advert blocks.

This amounts to 35.585% total space (369,000/1,036,950) taken up by organic website results, compared to 24.3938% total space (336,750/1,036,950) taken up by paid-for adverts on Bing.


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